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Social Media Marketing Lessons Learned from Ford

Social Media Marketing Lessons Learned from Ford Ford currently occupies the enviable position of being the UK’s biggest car and commercial vehicle brand. Such a valuable reputation must be carefully protected and developed, especially in the social media savvy world of 2014. In a recent article in The Guardian, Scott Monty, ...

Best Practices: How to use twitter to promote your automotive business?

Best Practices: How to use twitter to promote your automotive business? The perfect profile Do not underestimate the importance of your Twitter profile. This is the first area your followers will see and first impressions, as you are aware, are very important. Make your profile as useful as possible. If ...

Strategic SEO guide for automotive websites

Strategic SEO guide for automotive websites SEO marketing is critical, not just for car dealerships, but for any website. To achieve good results from SEO it’s important that you have a clear understanding of why you want to do SEO and what you want to get out of it. Without such insight ...

14 Best WordPress Plugins to Automate Your SEO Efforts

14 Best WordPress Plugins to Automate Your SEO Efforts Are you tired of optimising your WordPress blog or site manually and need help to automate the SEO efforts. Well there are 1000s of plugins available for this, which I am sure is another challenge.  So to help out, we are ...

10 business lessons I learnt from driving

10 business lessons I learnt from driving Why is driving a car like running a business? Here are ten aspects of driving a car that are important to remember on the road. And ten ways in which they can be applied to running a business. 1. I lose concentration when ...

Google recently switched to 100% secure search, diminishing business owners’ ability to track valuable search terms.

Two years after making one of the biggest changes to secure search that resulted in a steady rise in “(not provided)” data, Google has now switched all searches over to encrypted searches using HTTPS. Before, Google only used to protect people’s searches when they were actually logged in to gmail. But now, ...

How dealers are handling their website SEO

How dealers are handling their website SEO Everyone makes mistakes, and we can learn from them so that we never make the same one again. But why do we make mistakes that other businesses have already made? Is it that we can only learn from our own mistakes, or rather ...