1. Your website’s impression
“You have only one chance to make a first impression”, people say, and over 90% of potential buyers’ impression goes from your website. The first look has to make it memorable!
Is it easy to do purchasing online, and is it comfortable to reach your dealership car information? The excellent SEO marketing goal is to have a website designed and maintained to rank best with Google’s search results and stand out from the competitors. The website should match most of your designated market area (DMA).
2. Good text options
Make sure that your introduction has at least 400 words on the homepage. Check if your address and phone number are mentioned on all your site pages and the local areas you serve. Consider if your pages include all necessary tags like title, H1, meta description and image alt attributes. Be sure that the text and title are clickable. For better navigation, create a search bar and some social sharing plugins.
3. Share content that is useful for your visitors
As you know, Search engines like fresh and relevant content. Digital content strategy should be focused on creating relevant and unique texts that your customers will find valuable.
Does your car dealership posts new and exciting content regularly? Not the common changes such as updating inventory or listing any monthly specials. Better to provide a blog or news section with some interesting information about the cars you sell. It is also the most recent information that people are looking for at Google. Likewise, you can add value to create local content that people in your DMA will want to read. A weekly blog post size should go between 350-500 words. But remember, it isn’t all about you. Topics should include information that the community wants to know about.
4. Visualise your content
You need to include high-quality and unique images, videos and other media with your texts about car listings to increase the interest of your potential audience’ about your vehicle. Consider including pictures on seasonal car maintenance, illustrate the new model launches, and show the visual difference of the current specials. Car topics should also be written brightly and regularly.
Each post has to be locally optimised: include city and state information, related images along with title tags, alt text, and meta descriptions. Also, do not forget to share an embedded GMB (Google My Business) map for each blog post of your site.
5. Claim your company on Google My Business
It’s an essential and easy step for businesses and organisations to manage their online presence with Google.
Your Google My Business page should contain the correct information to impact your internet traffic positively. In addition, you can make it easier to find people with contact details, categories selected, time, profile and title image, and a description of your business.
Make sure the name, address, and phone number (also known as NAP) details appear in the same way both on your Google My Business page and your website. It is better always to use the same NAP layout across all websites for your car dealership.
