Stop overpaying on Auto Trader. Dealer Buzz cuts your cost per sale by up to 50% in 6 months with proven digital marketing for pickup truck dealers.
For over 20 years, Dealer Buzz has empowered pickup truck dealerships to take back control of their marketing. We know the ins and outs of selling commercial vehicles, pickup trucks, and parts — where every sale makes a difference and profit margins matter.
While many dealerships still lean heavily (and often without question) on platforms like Auto Trader, we’ve helped businesses such as TMC Motors boost sales and trim marketing expenses by refining their online footprint, sharpening their targeting strategies, and building smart, scalable growth plans.
At Dealer Buzz, we begin by diving deep into your business model, your customers, and the specific challenges of your market. Through comprehensive audits, competitive analysis, and buyer behaviour insights, we identify what truly drives conversions in your space.
We’re not here to chase clicks — we’re here to help you attract serious, ready-to-buy customers with focused, strategic content that delivers results. Every solution we provide is tailored specifically to your dealership, parts operation, or manufacturing business — using the right tools, on the right platforms, to achieve one thing: more sales.
We are committed to providing a comprehensive suite of services that go beyond conventional expectations. Explore the array of services we offer to redefine the way you approach
A: At Dealer Buzz, we go beyond just adjusting your ad spend — we take a full-funnel approach to marketing that brings down your costs while boosting your return. We begin by improving your website’s user experience to convert more visitors before we launch any campaigns. Then we build hyper-targeted ads and content aimed at pickup truck buyers in your specific local area — not generic audiences across the country.
By running data-backed campaigns across multiple platforms, we reduce your dependence on any single source. That includes minimising reliance on channels like Auto Trader, which often deliver a lower ROI. This multi-channel strategy leads to more qualified leads, better cost efficiency, and a clear path to cutting your cost per sale in half — often within six months.
A: Not at all. While pickup trucks and commercial vehicles are one of our specialities, we work with a wide variety of automotive businesses — including car and motorcycle dealers, parts suppliers, franchise networks, and manufacturers. Whether you’re selling to everyday drivers or commercial fleets, we have the experience and tools to help you grow.
A: We’ve spent over two decades immersed in the automotive world, which means we understand the sales process, the customer journey, and the competitive landscape better than your average marketing agency. Our campaigns are custom-built for the automotive space — from dealers and part retailers to aftermarket manufacturers.
We combine SEO, Google Ads, social media, content marketing, UX, conversion optimisation, and web design — all in-house — to create integrated campaigns that drive real sales, not just traffic. Before we start, you’ll have a detailed action plan in hand. During the process, you’ll get full transparency. And from day one, everything is focused on your long-term growth and performance in the market.
We don’t just promise results — we back them.
A: Absolutely. While Auto Trader can still play a role, our goal is to help you build a more independent lead engine that lives on your own website and across owned marketing channels. We won’t suggest dropping Auto Trader overnight — but we will help you rely on it less.
Within six months, you’ll see a meaningful increase in direct leads through your own platforms. And over a 12-month period, many of our clients reach the point where over half of their sales come from their own ecosystem — giving them greater control, stronger profit margins, and real long-term growth without being tied to a single platform.
A: Most clients begin seeing noticeable changes by the second month. The first 30 days are focused on strategy, research, audits, and campaign setup — all of which are critical to laying the right foundation. Once that’s in place, you’ll experience faster and more sustainable growth in the following months.