It’s not easy to grow dealerships without classified motor sites these days. Car dealers are always under pressure of competing with classified websites like Auto Trader, Ebay and motors, which kills the confidence of dealers and forces them to carry on using classified websites’ service even when their cost is growing every year. Its called a monopoly. Classified sites play a key role in the business model of many dealerships these days, but the more you depend on classified sites, the less control you have over your budget and business growth.
Based on my experience I am going to highlight a few unique opportunities that can help dealers save money and build successful dealerships without the help of classified sites.
It might be cheesy, but it’s true. If you don’t believe in your website, how can you expect your customers to do the same? Trust me, websites are built to sell products and services and they prove pretty effective at it. Pay your website the right attention to keep it current, effective and engaging and your customers will return to it time and time again. We suggest spending 30 minutes to 1 hour on your website every day to keep it current, functioning and engaging.
Don’t think you can’t take advantage of search engines despite the prevalence of big motoring websites. There are plenty of opportunities out there if you look. Here are a few opportunities that you may already know about, but are worth being reminded about.
Make sure your website stock is well updated. Once a car has been sold, remove it from the website otherwise you will lose your customers’ trust.
Give users several ways to communicate with you. As a small, local business you don’t want to lose customers just because they couldn’t communicate in their preferred way. Here are few of the most commonly used communication tools that customers can use.