Project brief
Carlolly is an independent, onsite car valuation service that buys vehicles for cash. Valuation is calculated using industry-standard CAP guidance to ensure all buyers get a fair price for their vehicle, based on its age, condition etc. Carlolly hired Q-Online to help with its launch into the second-hand automotive market and to help the company stand out from its competitors online.
What we did
Q-Online was delighted to be part of the team bringing a brand new digital presence to life within the fast-paced automotive world. After carrying out a comprehensive analysis of Carlolly’s requirements and aspirations, including branding, vision, values, target audiences, preferred tone of voice and more, we developed a suite of digital assets to support the exciting new product launch. We worked closely with the Carlolly team on the following elements:
- SEO analysis and keyword identification for search engine ranking
- Tailored Google Ads campaign
- Website content creation to attract and align with both key search engine algorithms and human visitors
- Social media campaign across all appropriate platforms to maximise visibility and support overall branding
Project results
Thanks to our industry expertise, knowledge of SEO and intelligent use of digital resources, Carlolly quickly ranked on the first page of Google searches under several strategically important keywords, including:
- Sell my car
- Online car valuation
- Car valuation
- Vehicle valuation
- We buy any car for cash
This enabled the company to make itself known to key audiences and potential sales leads quickly and effectively, maximising its marketing spend and cementing its reputation in a notoriously crowded marketplace. We were able to ensure that Carlolly hit the ground running within its target markets and start generating viable sales leads as early on in the process as possible.
