Our brief
Camcon Auto Ltd. is a UK company dedicated to developing digital valvetrains that reduce emissions and improve performance of passenger cars. Q-Online was approached to help Camcon make stronger digital connections with key decision-makers from car manufacturing companies around the world.
What we used
After carrying out a detailed analysis of Camcon’s website, social media platforms and other digital presence, we designed a digital communications strategy to encompass the most effective methods of connecting with the desired target audiences. We adopted a comprehensive approach, taking in the following areas with carefully tailored and timed digital communications:
- LinkedIn outreach
- B2B sales leads and enquiries tracking
- Refreshed, tailored website content
- Public relations and marketing
- SEO strategy and action plan
Project results
Q-Online’s detailed, bespoke action plan helped Camcon connect directly with more than 3,000 unique and highly targeted stakeholders from major international car manufacturing companies. The digital communications strategy ensured that key messages were disseminated in the right place, at the right time to have minimum impact on their intended audiences. As a result, Camcon’s team was able to schedule meetings with various stakeholders and secure new business leads to help promote its services and expand its international customer base.
