Make Posts regularly but not often
Doing a content posting process at LinkedIn is essential – too many posts can hurt their average engagement effectiveness. It is no use to boost over 30 posts per month.
Add videos and pictures to your posts
Statistics show that articles with visual content get over 94% more total views. You can tip some documents and slide-swipe a series of images. It’s unnecessary to apply images only; videos, slides, or podcasts to a post are also good.
Avoid being sales
Of course, you want to promote yourself and your business, but it is not suitable for you to insist on this too much in your posts on LinkedIn.
So, try to post not directly but relevantly about your product. That might not sound like an advertisement and is more suitable for people. It’s better to have thought authority-style conversations, and if people like what you say, they’ll go to your website and check the products you offer.
Tag influencers and employees
When you tag another person in your LinkedIn post, they receive a mention notification encouraging engagement.
It’s no need to be directly related to the people you want to tag; those with secondary ties are ok. Nevertheless, it is good to mark only those relevant to the message topic. Otherwise, you may be considered spam.
Create content targeted for LinkedIn
When you write a message, you want to upload it to all social networks at once. However, keep in mind that you have several of the same subscribers on each of these channels, and if they see the same post wherever it is, they will quickly get bored. It’s better to create original posts for each platform.